Advance your business with the Georgia Entertainment PR Alliance
The Georgia Entertainment PR Alliance provides public relations, branding, traditional and social media, and creative services for entertainment-industry clients operating in Georgia and the Southeast.
We combine senior-level expertise with trail-blazing thinking to build brands, strengthen reputations and grow businesses.
We help companies of all sizes and types advance their business objectives. Our single focus is always our clients -- YOUR success is our success. GEPRA breaks the agency mold with our collective format - we pool our diverse expertise and talent to provide our clients the perfect solution, every time.
Our Team of Senior-Level Professionals
As a go-to source for the entertainment industry in Georgia and the Southeast, we couple polished know-how with trailblazing thinking to build brands, strengthen reputations and grow businesses. Our alliance of senior-level experience and expertise shapes the way people connect with the world, and we want to work with you.
Mitch Leff is a 35-year Atlanta public relations veteran recognized as one of the strongest and most effective media relations specialists in Atlanta. He founded Leff & Associates in 2003. He began his career with Cohn & Wolfe Public Relations, rising to become Media Relations Director for the Atlanta office, at the time the largest public relations agency in the southeast. His superpower? Linking clients to what's topical in the news of the day!
Melissa Sanders’ PR experience ranges from ESL Gaming, DreamHack, Skillshot and Houston Outlaws; to John Driskell Hopkins (Zac Brown Band), New York Philharmonic, Miami City Ballet, Atlanta Symphony Orchestra and Chelsea Shag; plus PC&E, Crafty Apes, Moonshine Post-Production and People Store. Some of her favorite made-in-Georgia shows include “Ozark”, “Stranger Things” and “The Walking Dead.” Her superpower is storytelling, which results in successfully connecting you with engaged audiences.
Nicholas Wolaver brings more than 23 years of communications experience to the GEPRA team. His work related to entertainment includes independent film publicity, celebrity media tours and special events. You might also recognize his results (and crisis management work) for the global theme park industry, several local attractions and venues. His favorite made-in-Georgia film is “Richard Jewell” and Nick’s PR superpower is no-stone-unturned media relations. Contact Nicholas at (678) 358-7476.
With more than 20 years of experience in the entertainment industry, Gina is a creative, strategic and results-driven communications leader. Prior to opening GEM PR, Gina was VP of publicity at Turner Broadcasting, where she served in a key role in the evolution of 3 major networks. She led the re-launch of TBS into comedy; led the expansion of TNT into more original programming; and served on the leadership team that built TCM into a lifestyle brand. Her superpower: the ability to see around corners.
Debbie Fitzgerald has 22 years of PR experience in Los Angeles and Atlanta, and more than nine years of entertainment industry experience. Her entertainment-related work includes promoting actors in the commercial department at William Morris Agency and PR and media relations stints with the following: domestic and international television programs, Philippine Animation Studio, comic book companies, an independent film during its fundraising phase, an annual Atlanta film tour stop, and producers at conferences like NATPE and MIP-TV. Debbie’s favorite made-in-Georgia film is The Blind Side. Her superpower: predicting what will be in the news tomorrow. Call Debbie at (770) 887-6060, email her at firstname.lastname@example.org, or learn more about her services at www.fitzgeraldpr.com.
With more than 20 years’ experience, Greg Euston is a senior corporate communications and public relations executive who provides strategic counsel and goal-oriented programs to his clients. His experience includes a wide range of client assignments in arts & entertainment (including pop culture convention Dragon Con and The Atlanta Opera), corporate reputation and brand building, and traditional business-to-business programs. Call Greg at (404) 775-0285, email him at email@example.com, or learn more about his services at www.mcgraweuston.com and Linkedin.com/company/mcgraw-euston-associates/.
Founder and principal of Sage PR Consulting, Nicole Sage has a 25+ year professional career in entertainment, public relations, mission driven nonprofits. As a publicist, for Hosea Feed the Hungry and the Homeless, Sage PR recently assisted the spike of donations with the recruitment of Hosea Helps celebrity ambassadors for the holiday season- Chris Tucker, Porsha Williams, Mayor Andre Dickens and Congresswoman Nikema Williams.
Jennifer Jiles brings more than 20 years of communications and editorial experience to GEPRA. She is an award-winning strategic communicator who has held senior level positions and consultancies with several corporations and organizations. Her versatility includes serving as script writer and producer of numerous live productions featuring celebrity participants. Jennifer’s entertainment experience extends to working as a consultant and writer for the renowned Jazz at Lincoln Center, a constituent of New York’s Lincoln Center for the Performing Arts (2011-Present). She recently served as a script consultant for the upcoming film “Order of Rights.” Her favorite made-in-Georgia film is Driving Miss Daisy. Jennifer’s superpower is using fresh ideas and strategic communication to help clients achieve their goals. Call her at 404-915-4283 or reach her by email at firstname.lastname@example.org.
Donna Fleishman, Brand Strategist & Protector public relations. Brings 30+ years experience to GEPRA. Donna has handled clients in entertainment including celebrities, events, sports and music venue marketing, ticketing and film festivals. You might recognize her from her success in handling the opening of Georgia Aquarium, when more than 300 media from around the world attended. Her favorite made-in-Georgia film is The Blind Side. Her superpower is using commas in all the right places. You can reach her in Atlanta at (770) 241-8252 or email her at email@example.com
Tacey Derenzy brings 30+ years of public relations and communications management experience to GEPRA. Her award-winning work related to entertainment includes US Navy and local cable commercial production, as well as the more recognizable California Smokefree Bars campaign for the California Department of Health Services. Other PR efforts include change management, spokesperson coaching, and media relations for the California Public Employees’ Retirement System and the American Red Cross. Her favorite made-in-Georgia film is The Hunger Games, and Tacey’s PR superpower is the ability to generate a treasure of creative ideas in a single brainstorming session. Learn more about Tacey by clicking on the link below.
Services We Offer
GEPRA provides a full range of services including public relations, branding, creative services, and media relations for all facets of the entertainment industry in Georgia and the Southeast.
Messaging & Positioning
We specialize in exposure, relationships, and reputation building. Our public relations and marketing specialists will give your business that extra adrenaline you want with all creative aspects of any project, large or small scale. Count on our team to partner with you and help you succeed.
Communications Strategy & Planning
It's all about a cohesive plan - and we deliver impactful, sophisticated results to each and every one of our clients, making them stand out in the creative world. We are smart, we are fast, and we get the job done just how you envisioned. See how our services can truly benefit you today.
Our integrated marketing services are best-in-class. Our services enable your business to grow and help increase your exposure in your business vertical. We begin by working with you to define project goals that focus on reach, engagement, and conversion. We then map out a plan to achieve these goals. This is what we live for: merging creativity and technology in a way that brings your business more success than you ever thought possible.
Georgia Entertainment Public Relations Alliance worked with ESL DreamHack to create and implement a public relations program to debut DreamHack Atlanta, a digital gaming festival attracting esports enthusiasts, gamers and fans. The event was held July 21-23, 2017, in downtown Atlanta at the Georgia World Congress Center. The 24 hour-a-day festival weekend featured all things gaming under one roof and was jam-packed with nearly $1 million in pro esports tournaments, collegiate matches, world famous LAN party, cosplay championship, panels, art, activities, expo, live music and more.
The strategy focused on media relations and positioning designed to increase awareness of the event (and meet attendance expectations) among a broad, general audience locally and regionally. We introduced, positioned and launched the festival in Atlanta; and achieved more than 75 stories across local, regional and national media. DreamHack Atlanta was a great success brining in nearly 25,000 visitors from a total of 48 states and 25 countries, which exceeded attendance expectations by at least 5k. Total unique viewers on Twitch reached more than 12 million.
GEPRA also worked on DreamHack Denver and DreamHack Austin, and will welcome DreamHack Dallas in 2019!
DeKalb Entertainment Commission
GEPRA helped the DeKalb Entertainment Commission promote its expertise as a localized professional resource for film and entertainment companies. We provided brand development that included their logo and website design, mission statement, and brand launch. We also positioned them as a leader in local government-film industry engagement. Our branding expertise and in-depth knowledge of the ins-and-outs of Georgia’s film industry helped them launch their service in a way that generates awareness of their role as a leader for other counties in the state.
Imagine the colorful pageantry and excitement of 35,000 costumed fans of all ages enjoying a Memorial Day Weekend convention celebrating gaming (video, board games, live action role play), music, anime costuming (cosplay), comics, visual arts and voice acting -- and that’s MomoCon!
Our research showed an opportunity to increase media coverage and awareness over prior years. With that as a goal, GEPRA created a strategy focused on earned media relations and social media designed to raise event awareness among a broader general audience. Our efforts contributed to an increase of more than nine percent in attendance and reached an earned media audience of more than five million.